Good Vibes intention was to cultivate a lifestyle brand that mixed style with positive energy. Our partnership with Good Vibes, meant building a campaign our two key business objectives: create a brand identity and increase sales. The challenge, however, was that clothing and fashion brands are unique, and it takes active word of mouth to make a particular line of clothing popular.

As technology and social media progressed, they gave rise to underground electronic producers and DJs that found the ears and hearts of Millennials. Brodie Creative, Florida’s premier lifestyle branding agency, would strategically position Good Vibes Clothing brand in the epicenter of this disruptive EDM genre of music.

Trendsetting for over 3 years, Good Vibes has since been worn by the scene’s most talented artists and producers including Krewella, Downlink, Henry Fong, DJ Crespo and more. With millennials as our target market, our grassroots marketing and digital strategies included the invasion of spring weekend with Red Bull, the sponsoring of EDM scene’s most talented artists, and YouTube channel that routinely reached over 10,000 daily views.

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