Insights & Recommendations

We’ll provide you with a summary of key performance metrics and conversion data based on your unique business objectives. Also includes a SWOT analysis, and insights into target audiences, acquisition channels, and user behavior. Based on these insights, KPIs, and objectives, we make strategic recommendations to improve sales and convert qualified leads.

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Conversion Optimization

Based on your goals and objectives, we define, track, and provide recommendations to improve conversion rates for your website or mobile app. Conversion rates can include anything from increasing the rate at which qualified leads purchase products, download assets, access specific content, contact your business, schedule appointments, and more.

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ROI Tracking

Validate the effectiveness of your digital campaigns by monitoring the return on investment from every marketing dollar. By tracking these investments, we are able to optimize campaigns and increase your ROI, by effectively re-allocating your budget to the highest-performing campaign segments.

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Accelerate Customer Feedback

We leverage web and app data to accelerate customer feedback loops and quickly validate underlying business assumptions. Our collection and interpretation of actionable insights uncovered during the ongoing discovery process, allows us to align our services and create efficiencies that help your business build products and services your customers really want.

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Customer Acquisition Insights

Determine the effectiveness our your acquisition channels by examining the ability of each channel to convert incoming leads. Insights include a breakdown of the top referral sites, as well as paid, organic, and social traffic insights and topline channel comparison chart to help illustrate the contrasting value of each channel.

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Audience Insights

We establish consumer profiles that provide us with non-identifiable personal characteristics that help you better understand your average customer. These insights include information such as demographics, customer interests, location, popular web browsers and devices, and user-flow information. Based on these characteristics, we’ll recommend tactics for converting your sales leads into customers.

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Behavioral Insights

The tracking and monitoring of behavioral user data will provide insights into consumer preferences and behaviors. Through experimentation, we can then use these behavioral insights to validate core business assumptions and optimize user experiences.

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Attribution Modeling

In campaigns where users are exposed to a multitude of touchpoints, attribution modeling is effective in determining which touchpoints are directly responsible for a particular conversion and provides more accurate insight into a campaign’s true ROI.

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